Email Marketing
Night Wing Goods
The Challenge
Founder Chloe Elgar is the creator of all items in the Night Wing Goods apothecary, a place for welcoming and nurturing the skills of modern witches. Chloe needed a revamp of her existing email marketing system that made it easy to connect with her various audiences, create new email content consistently, and market her business’ expanding catalog of beautifully handmade products.
The Solution
An automated email system that welcomes visitors into the world of Night Wing Goods was built using Mailchimp and the platform’s integration with Shopify. Custom campaigns, automated sequences, and design templates work seamlessly together to bring an on-brand experience to every customer’s inbox.
WHAT WE WORKED ON
Email marketing with Mailchimp
Custom email sequence setup
Custom email template design
Mailchimp & Shopify app integration
Email Marketing
