A smiling Madeleine Cruickshank leaning against a wall, holding a laptop in her hands.

END-TO-END SETUP AND SUPPORT FOR

your small business’ website solution

Custom solutions with Shopify, Wix, Mailchimp, Klaviyo, and more. Built for impact-driven small businesses, startups, and agencies.

  • “Working with Madeleine on our online store has been a real pleasure. She built our website from ground zero, and built up a roster of email subscribers along with it. She’s been managing both the website and email system ever since our launch, which has helped bring in a steady flow of new customers. A true professional in every regard.”

    Seda Rafilovich
    Founder & Creative Director, SÉDA
    sedaworld.com

  • “Madeleine built and launched a new website for me this year. Thanks to her professionalism, efficiency and patience, the entire process was an absolute pleasure. Working with her was truly collaborative. The website she created painted a picture of me and my business that was fresh, positive and genuine. Madeleine helped me achieve what I couldn’t possibly have imagined by myself, yet her final product felt very much my own.”

    Paula Rosen
    Professional Communication Coach & Speech-Language Pathologist
    paularosen.ca

  • “It's been our pleasure to work with Madeleine. She was able to easily understand and carry out the vision through our website. We highly recommend her services to any business.”

    Elana Kupinsky
    Director & Program Coordinator, Four Seasons Childcare
    fourseasonschildcare.com

Four Seasons Childcare logo.
Carriage Trade Shop logo.

A FEW RECENT FAVOURITES

SÉDA Luxury Apparel logo.
LAUNCH Waterloo logo.

ABOUT ME

Hey there — I’m Madeleine.

A pensive Madeleine Cruickshank sitting on a couch with a laptop and coffee.

I built my consultancy to help business founders and scaling startups show up online with clarity and confidence.

I’m here to help you grow your business with a cohesive website and email solution that puts your customers front and center.

All services

A closeup of a phone in a woman's hands displaying a sleek online store for luxury goods.

eCommerce

Sell with confidence. Complete, end-to-end setup of your small business’ eCommerce website and backend systems.

A laptop on a table outside displaying the best online store for women's clothing and accessories.

Website Design

Upgrade your online presence with a mobile-friendly, SEO-optimized website that generates leads and attracts new customers.

Flatlay view of a tablet screen featuring a marketing email for a handmade candle brand.

Email Marketing

Build your audience and grow your business with an email marketing solution that seamlessly integrates with your website.

An upgraded website is only a click away

GET THE FREE GUIDE!

The Ultimate Pre-Website Checklist

Ten essential questions to ask before building a website for your service-based business.