eCommerce Design & Development | Email Marketing
Carriage Trade Shop
The Challenge
Carriage Trade is the premier destination for elevated womenswear in Toronto’s west end, operating since 1963. The iconic store needed to offer an eCommerce experience to match its renowned in-store service, but was struggling to keep its seasonal product catalog organized online in a way that delivered the top-tier shopping experience that its customers needed.
The Solution
The brand’s revamped website now features a modern, yet inviting, digital shopping experience to its community of fashion lovers.
WHAT WE WORKED ON
Shopify store design refresh
Shopify store maintenance
Shopify app integrations
Klaviyo account setup & store integration
Email marketing with Klaviyo
Before
After
Highlights
Fully customized Shopify theme, optimized across devices
Shoppable images for a more visual, interactive shopping experience
Product categorization system for easy shopping across a large catalog
Mega menus to intuitively navigate the website
Product Pages
Highlights
Larger product images to minimize empty space and highlight product details
Larger product title and pricing information, with minimized empty space between elements
Dynamic delivery window and store policies for added convenience, and higher conversion
Clear product information sections to highlight style notes, product fit, and care details
Larger product cards in a custom ‘You May Also Like’ section that features curated product recommendations and pairing suggestions
Collection Pages
Highlights
Custom ‘Edit’ pages to highlight new products, trending brands, and curated collections from stylists
Custom banners to add visual interest to collection pages
Detailed yet user-friendly product categorization for easy product filtering and intuitive shopping
Larger product cards that cycle through product images on mouse hover
Email Marketing
Custom email sequences and newsletters that helped grow Carriage Trade Shop’s loyal community of customers, guiding them to shop the website.
